Post by: Laura
This blog is our diary on our ideas, actions, experiments, successes and fails in a process of creating a start-up. The idea of our start-up is to provide our users a resource for their food choices - enabling them to find a place to eat out or buy products and thus - make informative choices. Depending on our findings this may include cuisines (e.g. Indian, Italian), various dietary requirements (e.g. Vegetarian, Vegan), and nutritional information (e.g. calories).
Showing posts with label Buyer Persona. Show all posts
Showing posts with label Buyer Persona. Show all posts
Sunday, November 2, 2014
Who's the Buyer on The Other Side of The Market? Restaurants, Healthy Food Shops
Time to check who's on the "other side" of the market! We have already determined the approximate profiles of the user (e.g. Active Amy and Traveller Tom from one of our previous blog posts). Now we went out there to validate our VP for Restaurants/bars, Healthy food shops and markets. These are our potential customers as well and this segment is going to be the one to consider getting the revenue streams from. This was decided based on the specifics of the offering - the main product is a website/app and users are usually not eager to pay for apps, so we have to find someone else who will pay. To add, from our group discussions on revenue streams (which we will discuss in further blog posts) we understood that Advertisers (both - restaurants in area and others) may be the source of the revenue as well, therefore we updated our Business Model canvas to include them there as well as a target audience.
Putting together all the information, we came up with the Buyer No. 3 (not really calling them "a Persona" though).
Post by: Laura
Post by: Laura
Monday, October 6, 2014
Two-Sided Market Situation. Who is Our Buyer Persona on One side of it?
So far we have been concentrating on validating the VP for just one side of the market we are planning to target. You can get the idea by checking our Business Model Canvas below:
Based on the customer interviews we conducted last week we were able to come up with the Buyer Personas - we tested only One Side of the Market Value Proposition and here's what we came up with:
From several individual interviews we found out that quite important thing that makes people "get off the track" (e.g. to follow their healthy or just specific food requirements) is traveling. More often it's harder to find healthy food options while abroad (we decided to add a new customer segment - for new people in local area or tourists):
What do we do next? During the lecture today we got some ideas from our professor and audience - e.g. test and validate the Customer Segment who are actually exercising plus conscious about their food choices (e.g. sportsmen and/or gym visitors). In addition - we will have to test other VP's for the "other side of the market" as well as Channels we should use.
Post by: Laura
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