Post by: Laura
This blog is our diary on our ideas, actions, experiments, successes and fails in a process of creating a start-up. The idea of our start-up is to provide our users a resource for their food choices - enabling them to find a place to eat out or buy products and thus - make informative choices. Depending on our findings this may include cuisines (e.g. Indian, Italian), various dietary requirements (e.g. Vegetarian, Vegan), and nutritional information (e.g. calories).
Sunday, November 2, 2014
Who's the Buyer on The Other Side of The Market? Restaurants, Healthy Food Shops
Time to check who's on the "other side" of the market! We have already determined the approximate profiles of the user (e.g. Active Amy and Traveller Tom from one of our previous blog posts). Now we went out there to validate our VP for Restaurants/bars, Healthy food shops and markets. These are our potential customers as well and this segment is going to be the one to consider getting the revenue streams from. This was decided based on the specifics of the offering - the main product is a website/app and users are usually not eager to pay for apps, so we have to find someone else who will pay. To add, from our group discussions on revenue streams (which we will discuss in further blog posts) we understood that Advertisers (both - restaurants in area and others) may be the source of the revenue as well, therefore we updated our Business Model canvas to include them there as well as a target audience.
Putting together all the information, we came up with the Buyer No. 3 (not really calling them "a Persona" though).
Post by: Laura
Post by: Laura
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