As competitive analysis is a critical part of any company marketing and execution plan, we've decided to take a closer look at our competitors on different fields. With this evaluation, we want to establish what makes our platform unique, and therefore what attributes and features we need to play up in order to attract our target audience. We've evaluated our 4 main competitors for users: TripAdvisor.com, Yelp.com, MenuPages.ie and TheDiningRoom.ie according to the main features we propose
We've also decided to evaluate your competitors by placing them in strategic groups according to how directly they compete with us for a share of the users time and ventures money.
As we can see from this graph, we haven't got direct competitors as none of the websites/applications provide full nutritional information - however, we are competing on many other fields, such as information, "Book a table" option and whats important - exclusive discounts and deals, where our revenue share is lying. Here, we've done competitive analysis of what we are offering compared to our main competitors:
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