Post by: Laura
This blog is our diary on our ideas, actions, experiments, successes and fails in a process of creating a start-up. The idea of our start-up is to provide our users a resource for their food choices - enabling them to find a place to eat out or buy products and thus - make informative choices. Depending on our findings this may include cuisines (e.g. Indian, Italian), various dietary requirements (e.g. Vegetarian, Vegan), and nutritional information (e.g. calories).
Saturday, November 22, 2014
We've Got a New Name!
We've gone through the whole business model canvas and updated each segment there. We have our viewpoint on how our Startup should look like and what it should offer (at least initially). So we had to choose the name that reflects it. FitOne was the initial project name because we thought there was a different problem we wanted to solve, but by conducting many face-to-face interviews and also survey it turned out that the problem is not that much of a problem (e.g. providing food to fitness people).
We have gone through the renewed value proposition earlier in this blog. The name had to reflect what we offer in a fun and cool way. It had to cover the idea that we are offering food information and enabling people to make informative food choices. The research for our Startup name included checking whether the name already doesn't exist and also, whether such domain would be available as we need to build the website and app for it. Opinion of only two people (which our project group consists of) not necessarily reflects what wider audience would think. Therefore we decided to ask wider audience using yet another (!!!) survey. Here's the summary of 199 responses:
We also liked the most popular one here. And we are happy to introduce you to our new name, logo and slogan (and different variations):
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