Two-Sided Market Situation. Who is Our Buyer Persona on One side of it?

So far we have been concentrating on validating the VP for just one side of the market we are planning to target. You can get the idea by checking our Business Model Canvas below:

Based on the customer interviews we conducted last week we were able to come up with the Buyer Personas - we tested only One Side of the Market Value Proposition and here's what we came up with:

From several individual interviews we found out that quite important thing that makes people "get off the track" (e.g. to follow their healthy or just specific food requirements) is traveling. More often it's harder to find healthy food options while abroad (we decided to add a new customer segment - for new people in local area or tourists):

What do we do next? During the lecture today we got some ideas from our professor and audience - e.g. test and validate the Customer Segment who are actually exercising plus conscious about their food choices (e.g. sportsmen and/or gym visitors). In addition - we will have to test other VP's for the "other side of the market" as well as Channels we should use.

Post by: Laura